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Martine Lesponne

Martine Lesponne

Business Development Executive

Strategy
Leadership
International
Communication
Digital
Student Available
I am an experienced business development executive and a digital ambassador willing to implement and develop growth opportunities in existing and new markets.
After diverse sales and development job positions in B2B and B2C markets, I am convinced of customer centric approaches.
With strong team spirit, I have built management capabilities and strengthened leadership and communication skills in an international environment.
For the coming year, I would also be happy to support any company to initiate or achieve digital projects in any fields: global, sales, marketing, communication. An internship is possible through my current student status at ESSCA Business School in Paris.

Head of Business Support Department

French Chamber of Commerce Singapore, association of 750 company members
2014 to 2018
  • Supporting French startup, SME and MNC companies entering the Singaporean market
  • Defining strategy, implementing marketing, sales, communication including web and social media.
  • 120 clients, 650 kEuros budget and a margin growth of 10%
Detailed Description
  • In an international context, supporting French companies entering the Singaporean market : business matching, setup, visa application and business centre services for 120 companies per year
  • Far from France, and in a competitive environment, promoting Singapore and our services with full autonomy in web marketing and communication: web strategy, SEO copywriting in French and English, social media strategy, marketing and content with a consultant, emailing marketingManaging partnerships with a network of more than 100 contacts and agencies in Singapore, Asia and France
  • As a self financed organization, looking for and developing new services like European VAT refund and part time commercial services
  • Management of the activity with a team of 7 advisors, a bi-cultural team, with an in-depth knowledge and experience of markets and practices
  • Staff recruitment and management
  • !REFERRAL! ‘Martine has done an outstanding job in developing our Business Support Department. She had excellent strategic skills and is particularly good at business development, always identifying new opportunities for growth. in this regard, she has been instrumental in defining and implementing our digital communication strategy’ Carine Lespayandel, Executive Director at French Chamber of Commerce Singapore
Company Description
A non profit self financed organization of 750 company members and 25 staff